The Drum1 month agoMarketing7 best practices for remarketing your mobile app in 2024In-app retargeting is crucial for maintaining brand awareness, reducing churn, and driving revenue growth for app businesses. [ more ]
AdExchanger6 months agoMarketing techDespite Signal Loss, CTV-To-Mobile Retargeting Can Work | AdExchangerMobile retargeting is crucial for the success of CTV ad campaigns. CTV-to-mobile retargeting has become more challenging due to Apple's AppTrackingTransparency framework. Strategus is partnering with Intent IQ and PubMatic to retarget iOS device owners after seeing an ad on a smart TV. [ more ]